“SUCCESS IS ATTRIBUTED TO THREE CORE VALUES”
HMC Trading and Service Company Limited, owner of the Mori brand, is known as a business that has achieved certain successes in the Vietnamese laundry detergent market. On November 3, 2021, the company turned four years old. This also marks a year of significant transformation for HMC, achieving commendable business results amidst the challenges posed by the Covid-19 pandemic.
In the late autumn afternoon, over a warm tea, Mrs. Nguyen Thi Hang – Director of HMC Trading and Service Company Limited, shared some quick and interesting insights about the “trade”.
Madam, in 2021, alongside the difficulties, HMC has achieved certain successes. So, what are the decisive factors for this success?
The Covid-19 pandemic has caused significant losses to Vietnamese businesses in general, including HMC. Consequently, consumer buying behavior has also changed, becoming more demanding. Understanding consumer behavior is one of the most challenging and unpredictable aspects of business. To adapt, survive, and continue to grow, businesses must think and act quickly, and be willing to change. We are no exception.
We conduct business with responsibility, and personally, I believe this is the best foundation for breakthrough success.
The three core values we pursue are:
Heart (Tâm): Valuing the customer’s benefits, always placing the customer at the center of all activities.
Trust (Tín): Becoming a beloved brand of Vietnamese consumers, a trusted partner in business.
Speed (Tốc): Adapting quickly, capturing a good market share, and growing continuously.
In addition to our efforts to maintain production and business, we focus entirely on “building a truly solid foundation” to explore new opportunities. The three prerequisite elements we apply are: suitable personnel, distinctive strategy, and specialized management.
Furthermore, to succeed in the consumer goods industry, in my opinion, one must understand the market, focus on localities, and value the benefits of both customers and partners.
You just mentioned the customer’s benefits. This is something that every business talks about, but not all do it well. So, as a consumer goods business, what sets HMC apart?
HMC is a business that provides liquid laundry detergents and cleaning products with advanced technology in Vietnam.
Our products originate from nature, ensuring safety for users, environmental friendliness, and come in a wide variety, such as laundry detergents and fabric softeners, household products, fabric stain removers, leather care products, and laundry accessories…
Aiming for a green and clean life, we commit to the origin, quality, and ensure transparency in business.
At HMC, the customer is the center of all activities. We research and segment our customer base to have specific strategies regarding price, product, and service. Concurrently, we actively innovate programs to target loyal customers through various interactive channels or attract new customers through promotional programs.
In addition to expanding the number of distributors and agents, we aim to directly connect with customers through user experience programs, and the ultimate beneficiary here is the customer.
What is HMC’s future direction, ma’am?
We aim to become one of the best-quality and lowest-cost cleaning product manufacturers in Vietnam.
Alongside renovation and investment in upgrading production technology, we place great emphasis on environmental protection activities; training a team of experienced, professionally skilled production staff who are eager to learn and dedicated to their profession.
Based on user feedback, we are striving to introduce more Mori-branded cleaning products. In the long run, the company is working hard to find overseas partners for export.
Thank you for your insights, and we wish HMC continued sustainable development. The Mori brand will be trusted and chosen by consumers nationwide!
Communications Department
HMC Trading and Service Company Limited Vietnam
Headquarters: 19 Yen So Street, Hoang Mai, Hanoi
Hotline: 0973 22 66 96
